Centuries-old olive groves and hedgerow plantations merge into an endless horizon of olives, blending together the olive-growing landscapes of the Campiña, the Guadalquivir Valley, and the Sierra Morena. This fusion is a source of pride for Villanueva de la Reina—worthy of its past and deserving of a great future—giving rise to the most prized, magnificent, and unsurpassable INVICTO AOVE.

My grandparents never doubted that this sea of olive trees would remain here forever, though they probably never imagined that life would evolve to adapt and incorporate new varieties alongside the ones they planted. This evolution has given rise to a magnificent fusion of oils, offering a wide range of flavors that have adorned the municipality of Villanueva de la Reina—pioneers in the development of remarkable plantations featuring diverse olive varieties.

I am certain that our ancestors would be proud of the evolution of our municipality, where TRADITION, INNOVATION, ADAPTATION—and therefore the FUTURE—have become ONE SINGLE, UNIQUE ENTITY today.